13:20~13:30

Welcoming and Introduction
　　Prof. Takuya Satomura (Keio University)

13:30~15:00

Prof. Jie Zhang (University of Maryland)
　　Title: How Bad is Shopping Cart Abandonment? An Investigation across Multiple Shopping Sessions

■Coffee Break (15:00~15:20)

15:20~16:50

Prof. Michel Wedel (University of Maryland)
　　Title: Short-Term Effects of Online Advertising on Brand Search

16:50~17:10

Round Table Discussion

17:10~17:20

Closing
　　Prof. Takuya Satomura (Keio University)

13:00~13:10

Welcoming and Introduction
　　Prof. Katsutoshi Yada (Kansai University)

13:10~13:55

Prof. Michel Wedel　(Short Presentation)
　　Title: Short-Term Effects of Online Advertising on Brand Search

13:55~14:40

Prof. Jie Zhang　(Short Presentation)
　　Title: How Bad is Shopping Cart Abandonment? An Investigation across Multiple Shopping Sessions

■Coffee Break (14:40~15:10)

Eye-tracking Research Program in DS Lab (15:10~16:20)

15:10~15:20

Introduction

15:20~15:40

Presentation 1

15:40~16:00

Presentation 2

16:00~16:20

Discussion

16:20~16:30

Closing
　　Prof. Katsutoshi Yada (Kansai University)